14.3 What is integrated marketing communications (IMC), and how does a company go about implementing it? (AACSB:

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14.3 What is integrated marketing communications (IMC), and how does a company go about implementing it?

(AACSB: Communication)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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14.3 What is integrated marketing communications (IMC), and how does a company go about implementing it? (AACSB: Communication)
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14.3 What is integrated marketing communications (IMC), and how does a company go about implementing it? (AACSB:

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Strategic Marketing Management

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