1.6 Select a publicly traded company and research how much was spent on marketing activities in the...
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1.6 Select a publicly traded company and research how much was spent on marketing activities in the most recent year of available data. What percentage of sales do marketing expenditures represent for the company? Have these expenditures increased or decreased©over the past five years? Write a brief report of your findings. (AACSB Communication; Analytic reasoning)
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Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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