1.7 Go to a companys, organisations or specific brands website that has a link to Facebook, Google+,...
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1.7 Go to a company’s, organisation’s or specific brand’s website that has a link to Facebook, Google+, YouTube, Twitter and/or Pinterest. Click on the links and describe how that company is using social media to market its products. Evaluate its effectiveness in creating customer engagement. (AACSB: Communication, Use of IT, Reflective thinking)
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Related Book For 
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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