20.1 Compare and contrast how the marketing concept, the societal marketing concept and the sustainable marketing concept

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20.1 Compare and contrast how the marketing concept, the societal marketing concept and the sustainable marketing concept meet the needs of consumers and companies.

(AASCB: Communication)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:01 AM

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20.1 Compare and contrast how the marketing concept, the societal marketing concept and the sustainable marketing concept meet the needs of consumers and companies. (AASCB: Communication)
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20.1 Compare and contrast how the marketing concept, the societal marketing concept and the sustainable marketing concept

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Strategic Marketing Management

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