20.2 What are the major social criticisms of marketing? How do marketers respond to these criticisms? (AACSB:

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20.2 What are the major social criticisms of marketing? How do marketers respond to these criticisms? (AACSB: Communication;

Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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