20.2 What are the major social criticisms of marketing? How do marketers respond to these criticisms? (AACSB:
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20.2 What are the major social criticisms of marketing? How do marketers respond to these criticisms? (AACSB: Communication;
Reflective thinking)
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Related Book For
Strategic Marketing Management
ISBN: 9781936572199
8th European Edition
Authors: Alexander Chernev, Philip Kotler
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