2.1 Define strategic planning and briefly describe the four steps that lead managers and the firm through

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2.1 Define strategic planning and briefly describe the four steps that lead managers and the firm through the strategic planning process. Discuss the role marketing plays in this process. (AACSB: Communication)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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2.1 Define strategic planning and briefly describe the four steps that lead managers and the firm through

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Strategic Marketing Management

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