4.17 What kinds of partnerships might Nielsen need to form with other companies in order to accomplish its goals?

Most people know Nielsen as the TV ratings company. In reality, however, Nielsen is a multi-platform market research company that has been evolving constantly since 1923. Its goal is to measure and track a wide range of consumer activity in order to establish a 360-degree view of individuals and market segments. To accomplish this, Nielsen has to follow consumers wherever they may be – watching TV, online, in their homes or in stores.