4.4 Marketers make heavy use of both primary and secondary data. What is primary data? What is...

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4.4 Marketers make heavy use of both primary and secondary data. What is primary data? What is secondary data?

What are the possible benefits or drawbacks of using each of these data types? (AACSB: Communication;

Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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Question Posted: Oct 15, 2024 05:00 AM

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4.4 Marketers make heavy use of both primary and secondary data. What is primary data? What is...

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Strategic Marketing Management

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