5. Select a company that you think has successfully positioned its products, and describe why it has

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5. Select a company that you think has successfully positioned its products, and describe why it has been successful. Next, select a company that you think has done a poor job positioning its products, and explain why it hasn’t been successful.

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Marketing Because Everyone Is A Marketer

ISBN: 978-1260575934

3rd Edition

Authors: Shane Hunt ,John Mello ,George Deitz

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