5.10 Digital influencers can shape consumer product acceptance and adoption. Discuss the process of making a purchase

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5.10 Digital influencers can shape consumer product acceptance and adoption. Discuss the process of making a purchase through a podcast, blog or social media account based on the recommendation of a digital influencer. Are sponsored content, paid advertisements, unpaid advertisements or product testimonials on blogsites credible information sources? Why or why not?

(AACSB: Communication, Reflective thinking)

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