5.11 What buying factors are most likely affecting consumers who purchase luxury bottled water? (AACSB: Communication; Reflective

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5.11 What buying factors are most likely affecting consumers who purchase luxury bottled water? (AACSB: Communication;

Reflective thinking)

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Strategic Marketing Management

ISBN: 9781936572199

8th European Edition

Authors: Alexander Chernev, Philip Kotler

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