There is a tendency to look for one project that is likely to generate a big pay-off,

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There is a tendency to look for one project that is likely to generate a big pay-off, rather than a number of smaller projects with small to medium pay-offs. Good small projects can thus often be overlooked.

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Strategic Marketing An Introduction

ISBN: 9780415208116

1st Edition

Authors: Tony Proctor

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Question Posted: Oct 15, 2024 06:01 AM

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There is a tendency to look for one project that is likely to generate a big pay-off,

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Strategic Marketing An Introduction

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