3. Discuss the advantages and disadvantages to going with one exclusive distributor.

How would this decision be affected by the selection of target market? What would be the implications on the supply chain? What would you do if you were Orange?

Orange Company was based out of Southern California and was doing remarkably well considering that only 10 years earlier the company had been merely a hobby for SamWilkerson. Sam was fascinated by taking apart computers, adding memory, then putting them back together. He never expected that his weekend hobby would turn into one of the highest earning computer companies in the world. The company’s relaxed atmosphere encouraged creativity and product innovation. The developers were never afraid to try something new. In fact, it was one of these highly experimental projects that led to their newest product: a smart phone that can do it all—
simultaneously surf the Internet, text message, do voice recognition note taking, play music and movies, while still maintaining superior functioning for making telephone calls. With no buttons to get in the way, only a touch screen, it was unlike anything seen on the market.