Identify successful firms that offer good but not outstanding products at reasonable but not especially low prices.
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Identify successful firms that offer good but not outstanding products at reasonable but not especially low prices. Do these firms disprove Porter’s ideas about being
“stuck in the middle”?
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Related Book For
Economics Of Strategy
ISBN: 9781119378761
7th Edition
Authors: David Besanko, David Dranove, Mark Shanley, Scott Schaefer
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