Identify successful firms that offer good but not outstanding products at reasonable but not especially low prices.

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Identify successful firms that offer good but not outstanding products at reasonable but not especially low prices. Do these firms disprove Porter’s ideas about being

“stuck in the middle”?

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Economics Of Strategy

ISBN: 9781119378761

7th Edition

Authors: David Besanko, David Dranove, Mark Shanley, Scott Schaefer

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