11.4 Write an audience-centered specific-purpose statement for a speech. Once you have a topic, you need to

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11.4 Write an audience-centered specific-purpose statement for a speech.

Once you have a topic, you need to identify both your general purpose and your specific purpose. General purposes include to inform, to persuade, and to entertain.

Specific purposes are determined by the general purpose, the topic, and the audience.

Developing Your Central Idea

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Communication Principles For A Lifetime

ISBN: 9780133753820

6th Edition

Authors: Steven A. Beebe, Susan J. Beebe, Diana K. Ivy

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