1.4 Describe three criteria that can be used to determine whether communication is competent. To be both...

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1.4 Describe three criteria that can be used to determine whether communication is competent.

To be both effective and appropriate, a communication message should:

• Be understood as the communicator intended it to be understood.

• Achieve the communicator’s intended effect.

• Be ethical.

Communication in the 21st Century

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