5. Discuss the ethical questions provided at the end of the first chapter. What ethical considerations are relevant to information in this chapter about source credibility and other source factors?

• Are there guidelines (e.g., don't lie) that would be appropriate for every situation, or are ethics relative?

• Do the ends (e.g., a good outcome) justify any means?

• Is deceiving the receiver ever appropriate?

• Should the source of the message bear primary responsibility for ethics, or should the receiver share that responsibility (e.g., buyer beware)?