A criticism of advertising and entertainment media such as movies and television is the stereotyping of people by, for example, gender, ethnicity, occupation, or age. Pick one of these types—for example, occupational stereotyping—and outline a content analysis study that would test for the presence or absence of stereotyping. Define the content you would sample from, the units of analysis, and the coding scheme you would use. Note that for this exercise you will need some operational definition of stereotyping so that you can identify it and code it when you see it.