Both ends of the political spectrum complain about biased reporting by the news media. Set out the basic elements of a content analysis project that would answer the question of whether a p articular news medium is biased toward or against a political figure, government policy, or program. Identify the content you would sample from, the units of analysis, and the coding scheme you would use.

HINT: Visit the George Mason University Center for Media and Public Affairs website at www.cmpa.com.

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