As a speaker, the better you understand what your listeners need, the better you can adapt to
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• As a speaker, the better you understand what your listeners need, the better you can adapt to them and the greater the chance that you can persuade them to change an attitude, belief, or value or get them to take some action.
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Communication Principles For A Lifetime
ISBN: 9780133753820
6th Edition
Authors: Steven A. Beebe, Susan J. Beebe, Diana K. Ivy
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