Consider the nuclear power controversy, outlined in Box 10.1. Imagine you will be giving a presentation either in support of or against the construction of a new nuclear power plant in your community. For each of the following audiences, make a list of the values you think would be shared by many of the recipients. Why do you think the people in the group share those values?

Make a list of arguments that would be most persuasive given the values you identified.

1. A local environmental club.

2. A mother’s club.

3. A group of college students.

4. A professional organization for real estate agents.