This chapter mentioned the crisis case of the arrest of two African American men at a Starbucks.
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This chapter mentioned the crisis case of the arrest of two African American men at a Starbucks. As part of the response, Starbucks decided to change its policy so that anyone could sit in a Starbucks or use the restrooms.
How might that decision create additional risks for Starbucks? What benefits does the policy create relative to crisis management for Starbucks?
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Related Book For
Ongoing Crisis Communication Planning Managing And Responding
ISBN: 9781071816646
6th Edition
Authors: Timothy Coombs
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