To be a better informed consumer of persuasive messages, as well as a more ethical persuasive speaker,

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• To be a better informed consumer of persuasive messages, as well as a more ethical persuasive speaker, be aware of and avoid using common logical fallacies.

Principle Two:

Effectively use and interpret verbal messages.

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Communication Principles For A Lifetime

ISBN: 9780133753820

6th Edition

Authors: Steven A. Beebe, Susan J. Beebe, Diana K. Ivy

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