For this assignment, you are to work in groups to select a country in which a currently established company is not marketing its products. For example, you might look at Dunkin’ Donuts and decide to market it in Germany. Each group is to research, prepare, and deliver a presentation of 20 to 25 minutes, with 5 minutes for questions and answers, or 30 minutes total.

The presentation will describe your marketing plan for the introduction of your company’s product or service into a country other than your own. Your primary objective is to show that you understand enough about the country and its culture to argue that the country will be a successful target market for the product or service that you have selected. The presentation will address the business opportunity (the market), your product or service, the competitive landscape, your positioning, and your communication strategy (paying special attention to cultural differences).

The overall purpose of the presentation is to showcase to your CEO and senior executive team your team’s approach to promoting and marketing your selected product or service. They will want to see your rationale and your preliminary plan for introducing and marketing the product or service.

Your group must decide on (1) the company, (2) the product or service of that company, and (3) the country where the product/service will be introduced.

You must be able to make a case for the introduction of your product or service; in other words, there must be a market for the product or service.

In addition, you must include your approach to the social media sphere and justify why that approach will work.