In business school, we talk of principles like competitive strategy as interesting academic topics. But, as you

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In business school, we talk of principles like competitive strategy as interesting academic topics.

But, as you can see from the Yikes! case, competitive strategy decisions have human consequences. How do you plan to resolve conflicts between human needs and tough business decisions?

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Related Book For  book-img-for-question

Experiencing MIS

ISBN: 9780134402192

7th Edition

Authors: David M Kroenke, Randall J Boyle

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