In Figure 12.2 (from the last chapter) the decision stages for a lamp purchase were illustrated. What

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In Figure 12.2 (from the last chapter) the decision stages for a lamp purchase were illustrated. What are the important touch points likely to be?

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Strategic Integrated Marketing Communications

ISBN: 9780750679800

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Authors: Percy, Larry

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Question Posted: Sep 30, 2024 07:02 AM

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In Figure 12.2 (from the last chapter) the decision stages for a lamp purchase were illustrated. What are the important touch points likely to be?
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In Figure 12.2 (from the last chapter) the decision stages for a lamp purchase were illustrated. What

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Strategic Integrated Marketing Communications

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