Review the case study in Application 4.3. Imagine that you have briefed the senior partner on your findings and, in a somewhat radical move, she has asked you to help the company put its finger on the pulse of social media.

Specifically, she has asked you to open a Twitter account through which you can start sharing the news of how the company is changing and improving and start tracking what others are saying. Your assignment is to create a Twitter plan, outlining the types of posts you will create and the expected timing of the posts. Also, include in the plan at least two samples of the kind of posts you think will be helpful in building HC’s reputation in the industry.

You might find that Chris Brogan’s “50 Ideas on Using Twitter” has some ideas you can use: www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/.