To help you identify the language and writing that characterize transformational leaders, for this assignment, you are to select and analyze a speech or written communication created by a person you see as a transformational leader. The analysis should include the following:

1. Name of the speech (occasion) or document.

2. Audience for the speech or document (actual and implied, if appropriate).

3. Stated and implied purposes (if different from stated purpose).

4. Rhetorical strategies and techniques, such as the use of any of the following

(provide examples from the speech or writing):

a. Figurative language (similes, metaphors, symbols, imagery).

b. Appeals (to emotions, logic, ethos).

c. Logical fallacies.

5. Style (provide examples from the speech or writing).

a. Clarity and conciseness.

b. Use of language, word choices (diction).

c. Passive or active voice.

d. Simple or complex sentences; short or long sentences.

6. Visual strategies and tactics.

a. Format (layout, headings, paragraph length, fonts, etc.).

b. Use of images (photos, graphs, diagrams, etc.).

7. Oral strategies and tactics (for speeches).

a. Music.

b. Volume.

c. Speech patterns (articulation, intonation, emphasis).

d. Other sound effects.

The objective of this assignment is to help you appreciate a leader’s use of language for rhetorical purposes (usually to argue a point of view or persuade others). You should select the speech or written document carefully to ensure that it has enough depth or substance to allow close reading and analysis. You should plan to read or listen to it several times, looking deeply at how the individual selects words, composes sentences, and organizes thoughts