Are promotions and resulting short-term peaks in demand a way to boost short-term revenue, or a way

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Are promotions and resulting short-term peaks in demand a way to boost short-term revenue, or a way to raise long-term sustainable revenue growth?

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Logistics Management And Strategy Competing Through The Supply Chain

ISBN: 97389

3rd Edition

Authors: Alan Harrison , Remko I. Van Hoek

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Question Posted: Sep 20, 2024 01:00 AM

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Are promotions and resulting short-term peaks in demand a way to boost short-term revenue, or a way to raise long-term sustainable revenue growth?
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Are promotions and resulting short-term peaks in demand a way to boost short-term revenue, or a way

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Logistics Management And Strategy Competing Through The Supply Chain

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