Consider the type of change which is associated with these different forms of business information management initiatives for the Lo-cost Airline Company relative to the framework shown in Figure 8.1:

1 Introduction of new human resources management application.

2 Introduction of online ticket sales system.

3 Introduction of enterprise resource planning application for managing operational management of airline routes used by both managers and staff delivering service.

4 Knowledge management programme for improving knowledge-sharing capabilities of managers at company headquarters.

5 An information management initiative based on an information audit of information used by managers within the head office.

6 The introduction of an online customer service facility for employees and customers to improve response to inbound customer enquiries following a survey that showed competitors delivered superior service quality.

Tip Note that while the framework of Figure 8.1 is useful for evaluating the extent of change, it may not always be clearly distinguished whether change is anticipatory or reactive for instance, so there are no clear-cut solutions to this activity. However, it is worthwhile in that broad differences in the extent of change and the impact on staff and organizational structure are evident.