Evaluate which of the four general categories of organizational cultural orientation summarized by Boddy et al. (2001) are likely to be most amenable to introduction of a knowledge management initiative which focuses on competitive intelligence (i.e.

sensing the actions of competitors from information gained by staff and published external sources – see Chapter 6 Information systems strategy).

Tip Take each type of cultural orientation as characterizing an individual company. First rank them according to the ease with which you think a competitive intelligence initiative could be introduced.