The Batman case (Case study 2.5) presents what might be described as a marketing wish list. Analyse
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The ‘Batman’ case (Case study 2.5) presents what might be described as a ‘marketing wish list’. Analyse the likely logistics challenges at each stage of development, and suggest how these might be addressed.
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Logistics Management And Strategy Competing Through The Supply Chain
ISBN: 97389
3rd Edition
Authors: Alan Harrison , Remko I. Van Hoek
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