suggest ways in which logistics can play a part in the marketing mix for: a an airline;

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suggest ways in which logistics can play a part in the marketing mix for:

a an airline;

b a supermarket;

c an automotive manufacturer;

d a hospital.

In each case, specify the organisation you have in mind and explain the reasons for your suggestions.

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Logistics Management And Strategy Competing Through The Supply Chain

ISBN: 97389

3rd Edition

Authors: Alan Harrison , Remko I. Van Hoek

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Question Posted: Sep 20, 2024 01:00 AM

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suggest ways in which logistics can play a part in the marketing mix for: a an airline;

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Logistics Management And Strategy Competing Through The Supply Chain

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