2. The case study discussed numerous examples of holistic in-store marketing. What are the precise elements of
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2. The case study discussed numerous examples of holistic in-store marketing.
What are the precise elements of this approach?
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Strategic Retail Management Text And International Cases
ISBN: 9783658101824
3rd Edition
Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein
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