2. The case study discussed numerous examples of holistic in-store marketing. What are the precise elements of

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2. The case study discussed numerous examples of holistic in-store marketing.

What are the precise elements of this approach?

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Strategic Retail Management Text And International Cases

ISBN: 9783658101824

3rd Edition

Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein

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