3. Where do you see the main potential for European department store chains in their in-store marketing
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3. Where do you see the main potential for European department store chains in their in-store marketing strategies, compared with American retailers such as Macy’s?
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Strategic Retail Management Text And International Cases
ISBN: 9783658101824
3rd Edition
Authors: Joachim Zentes Dirk Morschett Hanna Schramm-Klein
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