3. Identify all key assumptions in the marketing plan.When there is evidence that those assumptions are wrong,
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3. Identify all key assumptions in the marketing plan.When there is evidence that those assumptions are wrong, identify the new assumptions and adjust the plan.
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Information Technology For Management Advancing Sustainable Profitable Business Growth
ISBN: 9781118357040
9th Edition
Authors: Efraim Turban Linda Volonino Gregory R. Wood
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