In what ways does this chapters Management in Action case illustrate how companies can exceed customers needs

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In what ways does this chapter’s Management in Action case illustrate how companies can exceed customers’ needs and expectations? What advantages does Toyota give customers that other car makers do not?

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Management Meeting And Exceeding Customer Expectations

ISBN: 115052

9th Edition

Authors: Warren R.Plunkett , Raymond F.Attner , Gemmy S.Allen

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