Gisenberry Company provided the following information concerning two products:
Contribution margin per unit-Product 12 ............................................. $23
Contribution margin per unit-Product 43 ............................................. $15
Machine hours required for one unit-Product 12 ................................. 2.5 hours
Machine hours required for one unit-Product 43 ................................. 1.5 hours
Instructions
Compute the contribution margin per unit of limited resource for each product. Which product should Gisenberry tell its sales personnel to 'push' to customers?