Go back
A Research Agenda For Service Marketing(1st Edition)
Authors:
Olivier Furrer
Cover Type:Hardcover
Condition:Used
In Stock
Shipment time
Expected shipping within 2 DaysPopular items with books
Access to 30 Million+ solutions
Free ✝
Ask 50 Questions from expert
AI-Powered Answers
✝ 7 days-trial
Total Price:
$0
List Price: $12.97
Savings: $12.97(100%)
Solution Manual Includes
Access to 30 Million+ solutions
Ask 50 Questions from expert
AI-Powered Answers
24/7 Tutor Help
Detailed solutions for A Research Agenda For Service Marketing
Price:
$9.99
/month
Book details
ISBN: 1803923164, 9781803923161
Book publisher: Edward Elgar Publishing
Get your hands on the best-selling book A Research Agenda For Service Marketing 1st Edition for free. Feed your curiosity and let your imagination soar with the best stories coming out to you without hefty price tags. Browse SolutionInn to discover a treasure trove of fiction and non-fiction books where every page leads the reader to an undiscovered world. Start your literary adventure right away and also enjoy free shipping of these complimentary books to your door.
Book Summary: Get beyond the basics and see how modern-day users are reimaging the SEO processSEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business.Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes.General education on SEO and organic content markingUnderstanding which search engines to focus onHow SEO and content can solve business problemsBuilding a new brand through SEO and contentIdentifying who your true competitors areWhich Analytics reports you should be regularly monitoringHow to establish research channels that can inform your business initiativesBuilding personas and audience purchase journeysPrioritizing locations, demographics and countriesWhat needs to be in place to maximize free traffic levels to your brands assetsUnderstanding all the key tasks and attributes for an effective content programData-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset typesUnderstanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assetsCalculating ROI for SEO and Content initiativesSmall business marketing via content and SEO and having the right small business mindset for successWebsite and content design considerations (accessibility, principles of marketing)Optimizing for the future and looking at other search venuesAmazon OptimizationYouTube OptimizationApp Store Optimization (ASO)Podcast OptimizationOptimizing Blogs and other off-site contentPrepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehiclesHow to build an optimization path and programs that drive results and manage risksIn addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!
Customers also bought these books
Our Feature Presentation Organizational Behavior - 1st Edition
Joseph E. Champoux
ISBN: 0324236182, 9780324236187
$0 $50.00Frequently Bought Together
In Their Own Words Criminals On Crime - 6th Edition
Paul F Cromwell
ISBN: 0199920052, 9780199920051
$0 $12.41
Applied Corporate Finance - 4th edition
Aswath Damodaran
ISBN: 978-1-118-9185, 9781118918562, 1118808932, 1118918568, 978-1118808931
$0 $67.97
Applied Pharmacology For The Dental Hygienist - 9th Edition
Elena Bablenis Haveles Bs Pharm Pharm D
ISBN: 0323798632, 978-0323798631
$0 $55.89
Advertising And Promotion An Integrated Marketing Communications Perspective - 6th Edition
Michael A. Guolla
ISBN: 1259272301, 9781259272301
$0 $180.00
Marketing Research Text And Cases - 1st Edition
Robert E Stevens
ISBN: 0789009404, 9780789009401
$0 $16.99
How To Follow Up With Your Network Marketing Prospects Turn Not Now Into Right Now - 1st Edition
Keith Schreiter
ISBN: 1892366428, 978-1892366429
$0 $12.80Top Reviews for Books
Yingjie Wen
( 5 )
"Delivery was considerably fast, and the book I received was in a good condition."