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CB2 (with Review Cards And CB4ME.COM Printed Access Card) (Student Edition) (Second Edition)(2nd Edition)

Authors:

Barry J. Babin, Eric Harris

cb2 (with review cards and cb4me.com printed access card) (student edition) (second edition) 2nd edition

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ISBN: 9780324829990

Book publisher: South-Western College Pub

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Book Summary: Created through a "student-tested, faculty-approved" review process with input from more than 175 students and instructors, CB, Second Edition, provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools,

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