CB2 (with Review Cards And CB4ME.COM Printed Access Card) (Student Edition) (Second Edition)(2nd Edition)
Authors:
Barry J. Babin, Eric Harris
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Solution Manual Includes
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$9.99
Book details
ISBN: 9780324829990
Book publisher: South-Western College Pub
Book Summary: Created through a "student-tested, faculty-approved" review process with input from more than 175 students and instructors, CB, Second Edition, provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools,
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