Marketing Analytics A Practical Guide To Improving Consumer Insights Using Data Techniques(3rd Edition)
Authors:
Mike Grigsby
In Stock: 1 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$76.97
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 139860819X, 978-1398608191
Book publisher: Kogan Page
Book Price $76.97 : Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analyticscontains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.
Customers also bought these books (16)
Managerial Economics A Problem Solving Approach - 4th edition
Luke M. Froeb
ISBN: 1305259335, 978-1305259331
$0 $10.68
College Accounting A Practical Approach - 14th Edition
Jeffrey Slater
ISBN: 0134729315, 978-0134729312
$80.47 $114.96
Database System Concepts - 4th Edition
Henry F. Korth
ISBN: 978-0073523323, 0-07-255481-9, 73523321, 978-0072554816
$0 $44.02
Marketing management - 14th Edition
Philip Kotler
ISBN: 9780273753360, 132102927, 273753363, 978-0132102926
$0 $14.98
The Ultimate Child Care Marketing Guide Tactics Tools And Strategies For Success - 1st Edition
Kris Murray
ISBN: 1605540838, 978-1605540832
$0 $29.95
The Mortgage Marketing Manifesto Unlocking The Holy Grail Of Mortgage Lead Generation - 1st Edition
Andrew Pawlak
ISBN: 1537419978, 978-1537419978
$0 $9.97
Affiliate Marketing For Beginners Tips And Tools To Get You Started In Affiliate Marketing - 1st Edition
Pastor Dre
ISBN: B0C9KFLBQQ, 979-8399969633
$0 $14.99
4 Column Ledger Book Accounting Ledger Journal With White Paper - 1st Edition
Sierra Prints
ISBN: B0CHQ25H9V
$0 $5.40
Phonographic Modernity The Gramophone Industry And Music Genres In East And Southeast Asia - 1st Edition
Fumitaka Yamauchi
ISBN: 0252046129, 978-0252046124
$0 $62.00
An Introduction To Management Science Quantitative Approaches To Decision Making - 13th Edition
David Anderson
ISBN: 9781111532246, 1111532222, 1111532249, 978-1111532222
$0 $9.98
Modified Mastering Engineering -- Print Offer -- For Engineering Mechanics Dynamics - 15th Edition
Russell Hibbeler
ISBN: 0134816773, 9780134816777
$125.99 $179.99
Zero To Portfolio How Anyone Can Go From Zero To Cashflow Using Real Estate Starting From $0 - 1st Edition
Brian Iregbu
ISBN: 1835563910, 978-1835563915
$0 $11.00
Oecd Economic Surveys Colombia May 2017 - 1st Edition
Oecd Organisation For Economic Co-operation And Development
ISBN: 9264275622, 978-9264275621
$0 $59.00
Popular Among Students (16)
Low Pressure Boilers - 2nd Edition
Frederick M Steingress
ISBN: 0826943500, 978-0826943507
$0 $12.90
Practices In Power System Management In India - 1st Edition
J Raja
ISBN: 9811029717, 978-9811029714
$0 $74.56
Grid Integration And Dynamic Impact Of Wind Energy - 2012th Edition
Vijay Vittal
ISBN: 1441993223, 978-1441993229
$61.1 $87.29
Cmos High Efficiency On Chip Power Management - 2012th Edition
John Hu
ISBN: 1441995250, 978-1441995254
$59.88 $85.54
My Wounded Heart The Life Of Lilli Jahn 1900 1944 - 1st Edition
Martin Doerry
ISBN: 2744177334, 978-1582343709
$0 $45.00
Marketing Analytics A Practical Guide To Improving Consumer Insights Using Data Techniques - 2nd Edition
Mike Grigsby
ISBN: 0749482168, 978-0749482169
$0 $16.99
Guerrilla Marketing 101 Lab Lessons From The Father Of Guerrilla Marketing - 1st Edition
Jay Conrad Levinson
ISBN: 193359618X, 978-1933596181
$0 $10.60
Marketing Analytics A Practical Guide To Real Marketing Science - 1st Edition
Mike Grigsby
ISBN: 0749474173, 978-0749474171
$0 $11.17
Advanced Customer Analytics Targeting Valuing Segmenting And Loyalty Techniques - 1st Edition
Mike Grigsby
ISBN: 0749477156, 978-0749477158
$0 $25.83
Strategies To Push Your Business To The Top The Importance Of Social Media Marketing In Business - 1st Edition
Carmen Laorange
ISBN: B09CRY7TJ5
$0 $55.55
The Psychology Of Social Media Marketing Understanding Consumer Behavior Online - 1st Edition
Jonathan O Pette
ISBN: 979-8866267613
$0 $5.50
Facebook Guide 22 Easy To Use Facebook Guides - 1st Edition
Joseph Odeleye
ISBN: 979-8734265628
$0 $6.00
Essentials Of Real Estate Investment - 6th Edition
David Sirota
ISBN: 0793148855, 978-0793148851
$0 $19.99
How To Start A Gift Basket Business - 1st Edition
John Bennett
ISBN: B09DMRF55B, 979-8465893817
$0 $10.89
Lead To Win How To Be A Powerful Impactful Influential Leader In Any Environment - 1st Edition
Carla A Harris
ISBN: 059342168X, 978-0593421680
$0 $8.16Customer Reviews
Trusted feedback from verified buyers
