Marketing Analytics A Practical Guide To Improving Consumer Insights Using Data Techniques(3rd Edition)
Authors:
Mike Grigsby
In Stock
Shipment time
Expected shipping within 2 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 139860819X, 978-1398608191
Book publisher: Kogan Page
Book Summary: Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analyticscontains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.
Customers also bought these books
The Ultimate Child Care Marketing Guide Tactics Tools And Strategies For Success - 1st Edition
Kris Murray
ISBN: 1605540838, 978-1605540832
$0 $29.94Frequently Bought Together
Elementary Statistics A Step By Step Approach - 10th Edition
Allan G. Bluman
ISBN: 1259755330, 1259755339, 978-1259755330
$0 $30.71
Principles of Auditing and Other Assurance Services - 19th edition
Ray Whittington
ISBN: 978-0077804770, 78025613, 77804775, 978-0078025617
$0 $19.05
Analysis And Design Of Information Systems - 1st Edition
Arthur M. Langer
ISBN: 1849966397, 978-1849966399
$0 $18.71
Oecd Economic Surveys Colombia May 2017 - 1st Edition
Oecd Organisation For Economic Co-operation And Development
ISBN: 9264275622, 978-9264275621
$0 $59.00
Top Reviews for Books
