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Business Marketing Management: B2B(10th Edition)

Authors:

Hutt M.D., Speh T.W.

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Cover Type:Paperback

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Book details

ISBN: 032458167X, 978-0324581676

Book publisher: South-Western College Pub

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Book Summary: Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.

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