Modern B2B Marketing A Practitioner S Guide To Marketing Excellence(1st Edition)
Authors:
David Sweenor, Kalyan Ramanathan
In Stock
Shipment time
Expected shipping within 2 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: B0C63RVZT8, 979-8985822724
Book publisher: TinyTechMedia LLC
Book Summary: There are untold resources on marketing and its different functions—brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical explanations, advice, tips, and best practices on how B2B marketing actually works.Modern B2B Marketing: A Practitioner's Guide for Marketing Excellence is designed for anyone who leads, works, or engages with marketing. It’s for business leaders and chief marketing officers (CMOs) who want to learn how to sustain a high-performance marketing organization; for product managers and sales professionals who often work with marketing but don’t understand how it all fits together; and for marketers early in their careers who want to understand how B2B software marketing works outside of a classroom setting. This book is not about marketing technology or a rehash of the Pragmatic Marketing Framework. It is a practitioner's guidebook for effective, modern B2B marketing.Centered around a new model for modern marketing, Modern B2B Marketing is built around the customer. It provides an integrated framework and approach to marketing, including downloadable templates that will help you improve performance in portfolio and product marketing, content marketing, demand generation, marketing operations, customer advocacy, and more.If you want to gain a competitive advantage in today’s fast-paced digital world, this TinyTechGuide™ is for you! Remember, it’s not the tech that’s tiny, just the book!™
Customers also bought these books
Content The Atomic Particle Of Marketing The Definitive Guide To Content Marketing Strategy - 1st Edition
Rebecca Lieb
ISBN: 0749479752, 978-0749479756
$0 $21.66Frequently Bought Together
Compensation Theory And Practice - 1st Edition
Marc J Wallace
ISBN: 0534013996, 9780534013998
$0 $41.00
Fundamentals Of Pharmacology For Veterinary Technicians - 1st Edition
Janet Amundson Romich
ISBN: 1401842933, 978-1401842932
$0 $10.71
The Ultimate Credentialing Guide Step By Step Guide For Medical Providers And Business Owners - 1st Edition
Nisha Clinkscale
ISBN: B0CYZZZRXJ, 979-8218399252
$0 $20.99
Ordered Regression Models Parallel Partial And Non Parallel Alternatives - 1st Edition
Andrew S Fullerton
ISBN: 1466569735, 978-1466569737
$0 $75.33
Yes4all Rolling Ball Cart Storage With Lockable Wheels Volleyball Basketball Holder Toy -
?Yes4all
ISBN: B0CKT6RTM2
$0 $0.00
Champion Sports Electric Ball Pump For Basketball Soccer Volleyball With Needle Gauge Hose -
?Champion Sports
ISBN: B00160620A
$0 $0.00Top Reviews for Books
