Principles Of Marketing(6th Edition)
Authors:
Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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Book details
ISBN: 0131216198, 9780131216198
Book publisher: Pearson Canada
Book Summary: Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy Principles of Marketing with MyMarketingLab access card 6e (ISBN 9780273743194) if you need access to the MyLab as well, and save money on this brilliant resource. Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks
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