The readiness of a global markets infrastructure is important for any integrated marketing campaign to communicate a

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The readiness of a global market’s infrastructure is important for any integrated marketing campaign to communicate a similar message across different media (e.g., newspaper, magazine, radio, television, and Internet) in an effective manner. One report that may be useful here is the Global Information Technology Report, which can be accessed by using the search term “global information technology” at globaledge.msu.edu/ibrd (and check the box “Resource Desk only”). Once there, find the most recent report. What are the ten markets with the most equipped infrastructures? Are there any surprises among the markets listed? What regions are represented in your report?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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