Think about all of the organizations with which you maintain an ongoing relationship (banks, doctors, schools, accountants,

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Think about all of the organizations with which you maintain an ongoing relationship (banks, doctors, schools, accountants, mechanics, etc.). Would you consider yourself to be unprofitable for any of these organizations? Why? How might each of these organizations fire you as a customer? What would you do if they did?
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Marketing Strategy

ISBN: 978-1285073040

6th edition

Authors: O. C. Ferrell, Michael Hartline

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