This company uses a direct marketing distribution model, selling to customers directly. Review the functions channel intermediaries

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This company uses a direct marketing distribution model, selling to customers directly. Review the functions channel intermediaries perform and explain what extra tasks Zappos has undertaken by eliminating intermediaries.
Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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