What are the significant differences between nondirective and semi-structured individual interviews? In what circumstances would a nondirective

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What are the significant differences between nondirective and semi-structured individual interviews? In what circumstances would a nondirective interview be more useful than a semi-structured interview?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:41 AM

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What are the significant differences between nondirective and semi-structured individual interviews? In what circumstances would a nondirective

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Nondirect and semistructured individual interviews are quite different in practice although they hav...View the full answer

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