What is a legitimacy lie? In the case of a startup, how can an entrepreneur use PRO

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What is a legitimacy lie? In the case of a startup, how can an entrepreneur use PRO factors to win the confidence of potential customers, partners, etc. and avoid resorting to the telling of legitimacy lies?

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Small Business Management Launching & Growing Entrepreneurial Ventures

ISBN: 978-1133947752

17th edition

Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy

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Question Posted: Jan 14, 2015 09:28 AM

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What is a legitimacy lie? In the case of a startup, how can an entrepreneur use PRO

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The legitimacy lie is caused when small business owners create fals...View the full answer

Small Business Management Launching & Growing Entrepreneurial Ventures

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