What is the difference between a rating and a ranking? Which is best for attitude measurement? Why?

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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:20 AM

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What is the difference between a rating and a ranking? Which is best for attitude measurement? Why?

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Rating expresses a measurement of the characteristic of interest ...View the full answer

Marketing Research Essentials

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